Meat Church Holy Cow BBQ Rub

Meat Church Holy Cow BBQ Rub is a Texas-style seasoning aimed squarely at beef. Peppery character and savoury garlic make it a natural choice for a brisket smoker session or a steak cooked over charcoal.

Flavour profile

Holy Cow leans towards bold, savoury seasoning rather than the honey-led sweetness of Honey Hog. Choose it when beef flavour and pepper are the main priorities on the plate.

Best uses

• Brisket: coat the outside before smoking to build a seasoned bark.
• Steak and tri-tip: apply before grilling or roasting.
• Burgers and chicken: try when you want a more assertive savoury seasoning.

How to use

Shake on an even layer and pat into the meat. Use less on thin steaks than on a large brisket, and allow for the rub before adding separate salt.

Product question

Holy Cow or Holy Gospel: which should I choose?

Choose Holy Cow for a more pepper-forward beef seasoning. Holy Gospel balances Holy Cow's character with The Gospel for a broader all-purpose blend.

Ingredients

Salt, spice, dehydrated garlic, and spice extractives.

Label directions: allow the seasoning to adhere for at least 15 minutes before cooking.

340g